About us


SIMPLE GOODS was started out of frustration and the strong belief that it is possible to do better. We had searched everywhere for non-toxic cleaning products that were completely safe for our family, our furry friends and the environment. And we didn’t find it.
The majority of cleaning products – even some of those claiming to be safe – contain ingredients not only harmful to the environment but also to our health and wellbeing.

We set out on a mission to develop our own brand of trustworthy, responsible, sustainable and natural cleaning products. And succeeded.

Simple Goods products are made with gentle, natural and plant-based ingredients, powered with probiotics and scented with 100% natural and organic essential oils.

We clean with kindness and make sure that all our ingredients are recognized by nature and 100 % biodegradable.